POSITION OVERVIEW.

The position is responsible for supporting in development and implementation of marketing and advertising campaigns; tracking sales data; maintaining marketing communication flow; planning meetings and trade shows; maintaining databases and preparing specified reports.

Required Education & Skills

• Bachelor's degree in Business   Management, Marketing, communications, journalism, or similar
• 3+ years of direct, hands-on experience in developing and delivering integrated B2B marketing campaigns, including content, with email as the core component.
• Previous experience updating an employer's marketing campaigns.
• CRM Campaign management
• Excellent knowledge of MS Office, Adobe Suite/ Canva, Google Analytics, SEO tools.
• Ability to effectively communicate and relate with co-workers and customers.
• Creative thinker with strong communication and networking skills

Roles & Responsibilities

• Delivery improvement plans: improving campaign effectiveness, based on campaign data and sales team feedback.
• Manage digital platforms to grow audiences, optimize content and improve engagement on web and social pages.
• Develop and implement a marketing, communication, and social media strategy for Kwik Basket that is linked to the strategic and operational charter.
• Update social media across all channels and engage with general audiences and followers online.
• Identify key stakeholders in the fresh produce industry/ private sector/ development partners - and develop a communication / engagement plan to establish and enhance the relationship between Kwik Basket and industry players through the year.
• Utilize a range of techniques including paid search, Email marketing, Google analytics, SEO, SEM, PPC, social media and display advertising to increase reach and engagement.
• Monitor and track the progress (traffic and reach) of digital platforms using digital tools and analysis. Guide on monitoring and evaluating the effectiveness of campaigns.
• Collaborate closely across teams to support on content creation and distribution of news, research reports, impact, and information pieces.
• Responsible for planning and budgeting of digital marketing budget.
• Generate leads for the sales team.
• Manage communication with exciting and potential customers.